Carson Sterling
Vice President, Business Development

Motto: “Put Your Customer’s Interests First.”  

Carson Sterling earned his Bachelor of Science degree from Bradley University in 1993. He currently holds the position of Vice President, overseeing various aspects within the company. While he previously managed the ECS division in 2012, his primary focus now lies in Development.

Carson finds the industry captivating due to its perpetual pursuit of enhancement, even in seemingly straightforward tasks like laying mats in a row. The relentless drive to refine processes, increase efficiency, and enhance safety yields gratifying results. Despite the advancements made, there remains an abundance of opportunities for further improvement. This aspect of continuous improvement is what makes business exhilarating – the ability to innovate, generate ideas, and witness their implementation for the ultimate benefit of customers.

Carson’s leadership style emphasizes leading by example. He believes in demonstrating fearlessness and a hands-on approach, willingly immersing himself in challenging situations to gain firsthand experience. By personally engaging in tasks and initiatives, he strives to form well-informed opinions and set a precedent for his team to follow.

Due to the dedication exhibited by the leadership team, Carson foresees significant growth within the structural division of Sterling in the coming years, with the potential to surpass the matting division. The structural market presents immense opportunities, and with Sterling’s position as the largest capacity provider globally, it stands as one of the company’s most dynamic segments at present.

As a Vice President, one of the most rewarding aspects of Carson’s role is the opportunity to collaborate with the exceptional team and foster a positive organizational culture. Sterling’s success is built upon the dedication, expertise, and passion of its employees, and witnessing their growth and achievements brings him immense joy.