Tyler Reeves brings over two decades of experience in sales, marketing, and operations to his role as Chief Revenue Officer at Sterling. A seasoned executive and growth strategist, Tyler is passionate about building high-performing teams and unlocking transformational growth for the business and its people. Known for his customer-first approach, strategic clarity, and high-energy leadership style, he aims to help Sterling scale with intention and purpose.

Tyler’s career spans leadership roles across a wide range of industries. He previously held senior executive positions at Blackmon Mooring, Caliber Collision, and Interstate Batteries, where he led national account strategies, brand reinvention initiatives, and enterprise growth. He also served on the board of ReflectSystems and began his career in brand management at PepsiCo before moving into consulting at PwC, where he sharpened his analytical and strategic planning skills.

He holds a BBA from Texas A&M University’s Mays Business School and earned his MBA from the Cox School of Business at Southern Methodist University. He remains engaged with the next generation of leaders through his service on the Dean’s Advisory Board at Mays.

Based in Dallas, Tyler lives with his wife Shelly and is a proud father of three college-aged children. He’s an avid hiker who finds inspiration in nature and adventure, and he remains actively involved in church and local community service. When not traveling or leading teams, Tyler enjoys weekends on the family farm, sharing laughs with his wife and caring for what he calls “way too many animals.”