Arthur Orduña is an accomplished senior executive with a distinguished track record of developing innovative new technology products and partnerships across diverse industries, and successfully launching new services for entities ranging from early-stage start-ups to Fortune 500 public companies. He has led high-profile initiatives across the embedded real-time software, satellite television and cable broadband, broadcast and digital advertising, smart home security and IoT, and global automotive and transportation mobility industries.

Prior to his current advisory roles, he was Executive Vice President and Chief Innovation Officer of Avis Budget Group, a Fortune 500 global provider of mobility solutions, from 2016 until the end of 2020. He was responsible for leading global innovation, product, and technology for ABG’s consumer and commercial fleets of more than 700,000 vehicles.   

                         
Before joining Avis Budget Group, he served as Chief Innovation Officer for The ADT Corporation from 2012 until 2016, where he was responsible for architecting and building the strategic roadmap, delivery platform and products for residential and commercial customer solutions, leading digital business and customer transformation, and positioning ADT as a partner of choice for key technology companies.

Prior to joining ADT, he was a founder of Canoe Ventures, LLC, a joint venture focused on interactive television and targeted advertising owned by the top six U.S. cable companies, where he served as Chief Technology Officer and then Chief Product Officer. 

Previous to Canoe, he was the SVP of Product & Technology for Bright House Networks, at the time the 6^th largest MSO in the U.S. 

He was also VP of Product and Marketing for Canal+ Technologies U.S. as a part of Vivendi-Universal, and also held senior product management roles in the embedded software industry at Wind River Systems, ISI and Microware Systems. 

Prior to technology and media, he began his career as the Managing Editor of Cityview, the weekly alternative newspaper in Des Moines, Iowa.

Mr. Orduña has a Bachelor of Arts degree from Cornell University. He also attended the MFA Graduate Program for Dramatic Writing at New York University’s Tisch School of the Arts.